{"id":2995,"date":"2018-12-11T10:00:00","date_gmt":"2018-12-11T11:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/just-how-important-is-company-culture-2\/"},"modified":"2019-06-25T18:01:24","modified_gmt":"2019-06-25T18:01:24","slug":"just-how-important-is-company-culture-2","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/just-how-important-is-company-culture-2\/","title":{"rendered":"Just How Important is Company Culture?"},"content":{"rendered":"

It seems like everywhere you turn, there’s another article about company culture. How to build a good one, how to avoid a bad one, how this company rocked it, or how that company completely screwed it up.<\/span><\/p>\n

No one would blame you if you were tired of hearing about it. But here’s the thing: Company culture can literally make or break you as a business.<\/p>\n<\/p>\n

Who you are, how you act, and what you believe will eventually come back to you. <\/em>
\nOr come back to haunt you.<\/em> <\/p>\n

Very few people start a business with bad intent, and yet it’s shocking how many “good” companies end up with poor practices, corrupt leaders, and in horrific, cringe-worthy situations.<\/p>\n

How does this happen? One (little) thing at a time.<\/h3>\n

Just about every business you can think of began with a great idea and few people dedicated to making it work. During the incubation stage, it’s pretty easy to create an atmosphere of teamwork, camaraderie, and commitment to the company goal. Start up <\/span>culture is often known for being highly productive, ultra-creative and super exciting.<\/p>\n

When new people and processes start to get added into the mix, it becomes harder to maintain that united passion, sense of purpose, and team spirit. As the business grows, so does the risk of bringing on individuals who aren’t a good cultural fit. It may be hardly noticeable at first, but over time the organization can shift from one person’s big, crazy dream to everyone’s big, crazy nightmare.<\/p>\n

Now here’s the good news: Because company culture is created from within, it can also be changed from within.<\/p>\n

How does this happen? One (little) thing at a time.<\/h3>\n

It all starts by clearly defining who you are and who you want to be.<\/p>\n