Should your organization create a strategic plan and put it into action? Yes! But only if you have a clear direction and are committed to riding it out through the end.<\/p>\n
Keys to effective implementation<\/h3>\n
For our purposes, we’re going to assume you’ve already put a significant amount of time, effort, and energy into defining your company purpose and vision. Let’s also assume you have a big-picture strategy for how to achieve these things. If that’s not the case, you’re getting ahead of yourself here. Do not pass go. Do not collect $200. And don’t even think about talking tactics.<\/p>\n
Go back and start at the beginning.<\/a><\/p>\n Once you’ve gotten your key leaders together to figure out and document who you are as an organization, where it is you want to go, and how you’re going to get there, you can move on to the next phase: creating a detailed, tactical plan and actually following through with it.<\/p>\n After developing a solid plan outlining your vision and strategies (think of these as your big-picture ideas), it’s time to begin the tactical phase of your planning.<\/p>\n Share the strategic plan with your team and give key players the opportunity and authority to help determine which tactics to employ for best results. In other words, let them help build the roads that will lead to the ultimate vision.<\/p>\n This should be done collaboratively, but with a level of autonomy and respect for the knowledge of each discipline. Allow them to be the experts, but ultimately answering back to the company vision.<\/p>\n Involving your internal pros in the process will provide much needed insight as to what is possible and achievable— and sometimes what isn’t.<\/p>\n Think of your goals as the bright, yellow bricks that will pave your road to success. Have your company and team leaders work together to lay them out clearly, and in a way that makes them easy to follow.<\/p>\n Random targets and objectives that pull you in a million different directions aren’t going to move you forward. Off to the side, maybe. But not ahead. Your goals should help you transfer your carefully crafted strategy into purposeful action.<\/p>\n To be effective, your goals need to be:<\/p>\n Specific<\/strong> – Want to be a bigger player in the industry? That’s great! But it’s way too vague for strategic planning purposes. Try something like “Expand service into defined Target Market A” instead.<\/p>\n Measurable <\/strong>– Increasing brand awareness may be something you’re very interested in achieving, but again, how will you know when you’ve made it happen? Deciding you want to achieve 10% growth in website visits will make it much easier for you to tell whether or not you’re succeeding.<\/p>\n Realistic<\/strong> – Goals that aren’t actually attainable are sure to get your team fired up. But not in a good way. Increase production by 150%? Do you have the staff, equipment, and financial resources to make that happen? If so, go for it. If not, scale back.<\/p>\n Consistent <\/strong>– If you have one goal to increase sales by 20%, and another goal to decrease your sales support staff by half, the only thing you’re setting yourself up to achieve is supreme disappointment. With a side of decreased morale.<\/p>\n Flexible<\/strong> – Only time will tell if your goals are achievable. No doubt you’ll need to make some adjustments along the way. Being too rigid with your numbers and metrics is a recipe for frustration.<\/p>\n Planning without action is just as bad as action without planning. Even worse, if you take into account all of the wasted time and resources. Creating the plan is a fantastic first step, but if you don’t take the next steps toward implementation, everyone is bound to lose faith. Including you.<\/p>\n Implementation timelines will vary greatly by organization. The process will be largely dependent on your leadership, your sense of urgency, your company culture, and how ambitious your plan is. The important thing is to keep your energy and momentum going so you don’t get stalled.<\/p>\n To keep your implementation phase on track:<\/p>\n A good strategic plan can focus your efforts, motivate your team, and take your business to new heights. A bad strategic plan can be a demoralizing dust collector.<\/p>\n Which one will yours be?<\/p>\n <\/p>\n Content provided by Q4iNetwork<\/a> and partners <\/p>\n For more on this topic, check out<\/em> <\/em><\/span>Is Strategic Planning <\/em>Really Necessary?<\/em><\/a>, <\/span>The Strategic Planning Process: Wise Investment or Waste of Time?<\/a>, and\/or <\/span>Hate Strategic planning? Tips to Take Away the Pain<\/a><\/em>.<\/span><\/p>\n <\/p>\n1.) Consult with your inside experts<\/h4>\n
2.) Set your goals<\/h4>\n
3.) Make it happen<\/h4>\n
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