{"id":3646,"date":"2019-09-26T10:00:00","date_gmt":"2019-09-26T10:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/getting-online-reviews-how-its-done\/"},"modified":"2019-09-26T11:00:16","modified_gmt":"2019-09-26T11:00:16","slug":"getting-online-reviews-how-its-done","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/getting-online-reviews-how-its-done\/","title":{"rendered":"Getting\u00a0Online\u00a0Reviews: How It\u2019s Done"},"content":{"rendered":"<p><span><\/span><span>Online reviews &ndash; we all check them out, whether it&rsquo;s for a restaurant, a new car purchase, or a medical professional. We know how valuable they are when we read them. But are you taking the time to cultivate that type of experience for&nbsp;<\/span><i><span>your<\/span><\/i><span>&nbsp;customers? Creating that advantage for&nbsp;<\/span><i><span>your<\/span><\/i><span>&nbsp;business?<\/span><span>&nbsp;<\/span><\/p>\n<p><span>More reviews mean better SEO, more social credibility<\/span><span>,<\/span><span>&nbsp;and more usable data for your company to source. But how do&nbsp;<\/span><span>companies<\/span><span>&nbsp;get reviews?&nbsp;<\/span><span>Making a one-time push for reviews is common.&nbsp;<\/span><span>Brick and mortar retail stores and restaurants&nbsp;<\/span><span>will solicit&nbsp;<\/span><span>reviews after a grand opening or event. Online&nbsp;<\/span><span>companies<\/span><span>&nbsp;will get reviews after rolling out a new product<\/span><span>&nbsp;or service<\/span><span>.&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<p><span>Having current customer reviews makes a&nbsp;<\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#local-business-review-habits\"><span>huge difference<\/span><\/a><span>&nbsp;as most people consider reviews that are a few months old irrelevant.&nbsp;<\/span><span>So<\/span><span>&nbsp;what are ways your company can keep the reviews rolling in<\/span><span>&nbsp;<\/span><span>consistently?&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<h3>Just ask&nbsp;<\/h3>\n<p><span>A great way to get customers to leave reviews is by directly asking them. The challenge here is doing so in the right way, at the right time.&nbsp;<\/span><span>Here are some ideas.<\/span><span>&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<ul>\n<li><span>Set up an automated email asking for a customer review. Schedule it to go out a week or so after a customer has made a purchase. Make sure you give them enough time to receive and use the product before&nbsp;<\/span><span>scheduling<\/span><span>&nbsp;the email<\/span><span>&nbsp;to send<\/span><span>.<\/span><span>&nbsp;<\/span><\/li>\n<li><span>A social media campaign is a great way to get people to engage with and review your company. You can roll out a marketing initiative that asks people to follow your account and leave a review in return for&nbsp;<\/span><span>a coupon code, gift card<\/span><span>,<\/span><span>&nbsp;or other opportunity<\/span><span>.<\/span><span>&nbsp;<\/span><\/li>\n<li><span>Send out a social media post asking for loyal customers to give back.<\/span><span>&nbsp;This can be done in a friendly, personal tone that encourages people who care about your company to come forward and show their support. Be sure to express your gratitude and make it cheerful&mdash;you don&rsquo;t want to appear desperate!<\/span><span>&nbsp;<\/span><\/li>\n<li><span>Asking one<\/span><span>&#8211;<\/span><span>to<\/span><span>&#8211;<\/span><span>one is also a great way to get reviews. Consider setting up a wrap-up meeting after completing a project for a client. Use this time to ask them about their experience, make sure they have everything they need, and request a review from them. This is a great practice when your business offers services that require in-person or video meetings. People respond well to being asked personally&mdash;happy customers want to give back!<\/span><span>&nbsp;<\/span><\/li>\n<\/ul>\n<h3>Make it easy&nbsp;<\/h3>\n<p><span>Optimize the pathways your&nbsp;<\/span><span>customers<\/span><span>&nbsp;can&nbsp;<\/span><span>take<\/span><span>&nbsp;to leave reviews by creating multiple avenues for them to do so.&nbsp;<\/span><span>The easier it is to leave a&nbsp;<\/span><span>review,<\/span><span>&nbsp;the more likely people are to take the time to leave you one.&nbsp;<\/span><span>You can do this by:<\/span><span>&nbsp;<\/span><\/p>\n<ul>\n<li><span>Creat<\/span><span>ing<\/span><span>&nbsp;easy, direct routes from your website to pages like Facebook, Yelp<\/span><span>,<\/span><span>&nbsp;and Google Review by adding badges<\/span><span>&nbsp;to your menu bar and footer<\/span><span>&nbsp;<\/span><\/li>\n<li><span>Mak<\/span><span>ing<\/span><span>&nbsp;sure you add a link&nbsp;<\/span><span>asking for a review<\/span><span>&nbsp;<\/span><span>to&nbsp;<\/span><span>your&nbsp;<\/span><span>email&nbsp;<\/span><span>signature<\/span><span>&nbsp;<\/span><\/li>\n<li><span>Add<\/span><span>ing<\/span><span>&nbsp;a link&nbsp;<\/span><span>for reviews to your<\/span><span>&nbsp;product pages and conformation emails<\/span><span>&nbsp;<\/span><\/li>\n<\/ul>\n<h3>What&nbsp;NOT to do&nbsp;&nbsp;<\/h3>\n<p><span>An important rule to getting reviews:&nbsp;<\/span><span>Never<\/span><span>&nbsp;pay anyone for a&nbsp;<\/span><span>positive&nbsp;<\/span><span>review. It is not only&nbsp;<\/span><a href=\"https:\/\/www.reviewtrackers.com\/legal-risk-fake-reviews-astroturfing\/\"><span>illegal<\/span><\/a><span>&nbsp;but can be very obvious<\/span><span>&nbsp;to anyone reading them<\/span><span>. When customers come across fake&nbsp;<\/span><span>reviews<\/span><span>&nbsp;they immediately lose trust&nbsp;<\/span><span>in<\/span><span>&nbsp;the company. If your company is getting fake positive reviews, it will backfire and undermine the social credibility and legitimacy of your company.<\/span><span>&nbsp;<\/span><\/p>\n<h3>Ready for takeoff!&nbsp;<\/h3>\n<p><span>Make sure you keep your eyes out for new ways of engaging customers <\/span><span>and brin<\/span><span>g<\/span><span>ing in reviews. The internet is constantly changing <\/span><span>and&nbsp;<\/span><span>stay<\/span><span>ing<\/span><span>&nbsp;on top of current trends<\/span><span>&nbsp;is critical<\/span><span>&nbsp;to maintain<\/span><span>ing&nbsp;<\/span><span>relevance. Any way you look at it, reviews are going to help your company get visibility, credibility<\/span><span>,<\/span><span>&nbsp;and informative, usable data.&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<p><span>Talk with your team, create a plan for asking for reviews, and then stick with it! Consistent reviews can give your business the social proof you need for a boost in both SEO and credibility. And unlike so many other activities, it doesn&rsquo;t require a line in your budget!<\/span><span>&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Content provided by&nbsp;<a href=\"https:\/\/www.q4intel.com\/employers\/\">Q4iNetwork<\/a>&nbsp;and partners<\/em><\/p>\n<p><span>Photo by: <a href=\"https:\/\/www.123rf.com\/profile_melpomen\">melpomen<\/a><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=1652561&amp;k=14&amp;r=https%3A%2F%2Finsights.q4intel.com%2Femployers%2Fgetting-online-reviews-how-its-done&amp;bu=https%253A%252F%252Finsights.q4intel.com%252Femployers&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online reviews &ndash; we all check them out, whether it&rsquo;s for a restaurant, a new car purchase, or a medical professional. We know how valuable they are when we read them. But are you taking the time to cultivate that type of experience for&nbsp;your&nbsp;customers? Creating that advantage for&nbsp;your&nbsp;business?&nbsp; More reviews mean better SEO, more social&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3649,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mi_skip_tracking":false},"categories":[37],"tags":[38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting\u00a0Online\u00a0Reviews: How It\u2019s Done - Sonus Benefits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sonusbenefits.com\/getting-online-reviews-how-its-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting\u00a0Online\u00a0Reviews: How It\u2019s Done - Sonus Benefits\" \/>\n<meta property=\"og:description\" content=\"Online reviews &ndash; we all check them out, whether it&rsquo;s for a restaurant, a new car purchase, or a medical professional. 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