{"id":3898,"date":"2019-12-12T10:00:00","date_gmt":"2019-12-12T11:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/social-media-for-your-business-behind-the-scenes\/"},"modified":"2019-12-12T11:05:03","modified_gmt":"2019-12-12T11:05:03","slug":"social-media-for-your-business-behind-the-scenes","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/social-media-for-your-business-behind-the-scenes\/","title":{"rendered":"Social Media for Your Business: Behind the Scenes"},"content":{"rendered":"

Social media is rampant and here to stay. You already get this. You understand that marketing on social media is a big part <\/span>of <\/span>building your brand and finding new customers. There are thousands of articles titled things like “Social Media is Here to Stay” and “Why Your Company Needs an Online Presence.”  You’ve probably read some of them. <\/span> <\/span><\/p>\n

You know its importance for establishing your company’s social credibility and promoting your products.<\/span> <\/span>But social media channels offer so much more useful stuff than just a space to promote your products. It can become a tool<\/span> to keep your company ahead of the curve and build the kind of following that pushes you to where you want to go. <\/span> <\/span><\/p>\n

So what are we talking about here? Special secret doors of coding that can lead your company to the pot at the end of the capitalist rainbow? Maybe not. But we can tell you about <\/span>a couple<\/span> great uses of social media that can help give you the insight and support your business needs to succeed—beyond just promoting your products. <\/span> <\/span><\/p>\n

Social listening <\/h3>\n

S<\/span>ocial media provides <\/span>an opportunity <\/span>to learn more about your audience and your surrounding community. It opens you up to potential customers near and far and allows for you and your audience to <\/span>observe<\/span> each other. <\/span> <\/span><\/p>\n

<\/span>One key to building a successful customer experience is understanding your <\/span>company’s ideal customer, creating a <\/span>buyer persona<\/span><\/a>, and using this partially real\/partially constructed personality to guide the way you develop your customer experience, your marketing initiatives<\/span>,<\/span> and your products.<\/span> <\/span><\/p>\n

Building a buyer persona is tricky. You want to use a mix of real data an<\/span>d<\/span> well informed decisions about personality traits<\/span>, along with buyer <\/span>pain points<\/span>,<\/span> so you can tailor your customer experience to best meet the needs and expectations of <\/span>your<\/span> customer. And where better to look for useful data and information about your customers and audience th<\/span>a<\/span>n social media? <\/span> <\/span><\/p>\n

Using social media channels<\/span>,<\/span> you can get an in<\/span>–<\/span>depth look <\/span>at<\/span> how your customers interact with and talk about your brand. You can learn about other brands and companies they interact with, and the kinds of common pain points that drive them to look for solutions. <\/span>You can:<\/span> <\/span><\/p>\n