{"id":4353,"date":"2020-05-07T10:00:00","date_gmt":"2020-05-07T10:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/how-to-create-a-marketing-strategy-when-youre-not-a-marketer\/"},"modified":"2020-05-07T10:00:11","modified_gmt":"2020-05-07T10:00:11","slug":"how-to-create-a-marketing-strategy-when-youre-not-a-marketer","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/how-to-create-a-marketing-strategy-when-youre-not-a-marketer\/","title":{"rendered":"How to Create a Marketing Strategy When You\u2019re Not a Marketer"},"content":{"rendered":"

While most small businesses invest in marketing, they rarely have a marketing team on staff. Or even have one person whose entire job is dedicated to marketing for the company. Usually, marketing falls to one or two employees whose primary job allows them the small amount of time they need to send out social media posts and emails every so often.<\/p>\n

Often, those who take on the marketing role are volunteers genuinely interested in making marketing work for their company. But without training, it can be challenging to make the most out of the little time they have to market effectively.<\/p>\n

While sending out weekly posts on social media or monthly emails is a great start, without a coordinated effort, you’re going to lose a real opportunity to grow your online brand.<\/p>\n

The good news is, you don’t need to be highly trained in marketing to increase the effectiveness of your efforts. With just a little added time and effort, you can make the work you’re already doing reach a whole lot farther.<\/p>\n

Time to plan<\/h3>\n

To make the most out of your efforts, take a step back and consider your marketing from a distance. Start by breaking up your business year into sections. The sections will be different depending on your industry. For retailers, you’ll break it down by season. For insurance agencies, by quarter, and so on.<\/p>\n

Then, take a look at your business’s activities during each section. Identify any special events, meaningful goals, or company initiatives relevant to each section. These will be the centerpiece for your section themes.<\/p>\n

For reference, Memorial Day weekend will be a theme centerpiece for most retail stores, as there are always large sales and increased traffic during this time. For insurance agencies, fourth quarter will center around open enrollment and employer-employee communications.<\/p>\n

If there is a month or section that doesn’t have a specific event or theme, you can have fun and come up with the theme yourself! Choose something about your company you want your customers to know about.<\/p>\n