{"id":4507,"date":"2020-07-16T10:00:00","date_gmt":"2020-07-16T10:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/more-than-a-logo-how-a-strong-and-consistent-brand-impacts-your-entire-organization\/"},"modified":"2020-07-23T15:26:02","modified_gmt":"2020-07-23T15:26:02","slug":"more-than-a-logo-how-a-strong-and-consistent-brand-impacts-your-entire-organization","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/more-than-a-logo-how-a-strong-and-consistent-brand-impacts-your-entire-organization\/","title":{"rendered":"More Than a Logo:\u00a0How a Strong\u00a0and Consistent\u00a0Brand\u00a0Impacts Your Entire Organization"},"content":{"rendered":"

Often, when the topic of branding comes up, thoughts of logos, colors, and fonts preclude all else. But your brand is so much more than that! Your voice, messaging, company beliefs and values, vision, and purpose come together to create a cohesive story that impacts everything from external marketing to internal company culture.<\/p>\n

How your brand affects how\u00a0others\u00a0<\/i>perceive you<\/h3>\n

A strong brand will do wonders for your marketing. By incorporating your voice, values, and purpose into your messaging, you begin to establish your brand as a consistent presence in your industry or market. This consistency distinguishes your company from your competitors and gives you a leg up in the marketplace. You\u2019ll begin to build trust with your prospects earlier in the buyer\u2019s journey, establish deep lines of customer loyalty, and increase your company\u2019s credibility.<\/p>\n

But your brand doesn\u2019t just affect your audience. In fact, its effects on your organization are far more significant and much more important than anything seen from the outside.<\/p>\n

How your brand affects your perception of\u00a0yourself<\/i><\/h3>\n

When you have a cohesive brand, your whole organization is improved from the inside out. You\u2019ll find employees more aligned, teams working together more efficiently, and productivity increased.<\/p>\n

Cross-departmental communication can often be a pain point for larger organizations. With a strong brand, though, consistency is easier to achieve, and communication becomes streamlined through the natural guide created by the values and vision that make up your brand.<\/p>\n

Clearly defined company values can even improve your recruiting and hiring process! Your brand provides candidates the ability to determine if they will feel good within your company. When you find\u00a0someone\u00a0who aligns with your brand and seems like they could play a vital role in achieving your company\u2019s vision, you\u2019ll find that they\u2019ll be a good fit for your culture, and the transition will be natural.<\/p>\n

Refining from the inside out<\/h3>\n

If you\u2019ve never taken your organization through a branding process, it takes a while. It\u2019s not a simple checklist or a short survey. It will entail philosophic conversations around the very existence of your business and might bring up uncomfortable topics that need to be addressed. But the time and energy you pour into it will result in a business and brand that you and your team can proudly stand by and celebrate. Your audience will see the confidence and pride from miles away and will inexorably be drawn towards you.<\/p>\n

 <\/p>\n

 <\/p>\n

Photo by everydayplus<\/a><\/p>\n

Content provided by\u00a0<\/em>Q4iNetwork<\/em><\/a>\u00a0and partners<\/em><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Often, when the topic of branding comes up, thoughts of logos, colors, and fonts preclude all else. But your brand is so much more than that! Your voice, messaging, company beliefs and values, vision, and purpose come together to create a cohesive story that impacts everything from external marketing to internal company culture. 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