{"id":4520,"date":"2020-07-23T10:00:00","date_gmt":"2020-07-23T10:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/five-easy-ways-to-improve-your-website\/"},"modified":"2020-07-23T15:25:32","modified_gmt":"2020-07-23T15:25:32","slug":"five-easy-ways-to-improve-your-website","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/five-easy-ways-to-improve-your-website\/","title":{"rendered":"Five Easy Ways to Improve Your Website"},"content":{"rendered":"<p>These days, businesses have more options than ever when it comes to building their website. And while there are great DIY tools you can use to build a website at a low cost, if you\u2019re not trained in design, you might be doing yourself more harm than good. Whether you like it or not, the design of your website will play a significant role in your visitors\u2019 perception of your company and brand.<\/p>\n<p>If you\u2019re building your website yourself, pay attention to these five design concepts to keep your visitors engaged.<\/p>\n<h3>1. Make some room<\/h3>\n<p>One common mistake companies make is squeezing a ton of information into a small amount of space. While you may think that information is essential and useful to your customer, if it doesn\u2019t have room to breathe on the page, no one will spend the time to read it. Designers refer to this useful little concept as \u201cwhite space.\u201d<\/p>\n<p>White space is essentially the negative space surrounding anything on a page (or piece of content). It functions as a mental \u201cbreak\u201d for viewers, creating a visual pause between pieces of information. If you don\u2019t leave enough white space on your page, the information you present will quickly become overwhelming and cumbersome to consume.<\/p>\n<p>This goes for text, images, videos, or any combination of content. Be sure you\u2019re leaving your viewers\u2019 brains \u201croom to breathe\u201d on your site. Create this white space by breaking up your site into sections, or strips of content, using different solid color backgrounds to create visual separation between sections. For further explanation and examples, check out this <a href=\"https:\/\/blog.hubspot.com\/marketing\/whitespace-web-design\">beginner&#8217;s guide to understanding whitespace<\/a>.<\/p>\n<h3>2. Cut. It. Out.<\/h3>\n<p>A challenge many companies have is identifying what information should be on the site. Business owners often love talking about their company and tend to feel the need to offer up way too much information than necessary for a website.<\/p>\n<p>The content on your site should be:<\/p>\n<ul>\n<li>Concise<\/li>\n<li>Clear<\/li>\n<li>To the point<\/li>\n<li>High level (not in-depth and detailed)<\/li>\n<\/ul>\n<p>You <strong>don\u2019t<\/strong> want your site to tell your customers everything they might ever need to know about your business. You <strong>do<\/strong> want your website to intrigue your customers enough to want to start a conversation with you.<\/p>\n<p>Do yourself a favor and keep your About Us page <strong>short<\/strong>, keep the subject of your messaging centered around your <strong>customer<\/strong>, and keep your explanation of your products and services as <strong>Simple. As. Possible.<\/strong><\/p>\n<h3>3. Content, content, content<\/h3>\n<p>When it comes to grabbing and holding the attention of your visitors, it helps to do your research. <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-marketing-types\">Different types of content<\/a> have different strengths and functions, so knowing how and where to offer varying types of content can be extremely helpful.<\/p>\n<p>Integrating video content, visual graphics, and written content throughout your site will help visitors consume information and expand their understanding and connection to your brand and product\/services. If you\u2019ve got a particularly important piece of information you want to share, consider putting it into a short video to help it stand out from the rest of the information on your site.<\/p>\n<h3>4. Simplify the journey<\/h3>\n<p>An easy way to turn people away from your site is to overwhelm them with options. To simplify and clarify their journey through your site, avoid having multiple pop-ups on one page, or too many CTAs in one space. Two is fine, but offering three or more directions for a visitor to go may overwhelm and frustrate them.<\/p>\n<p>Keep your message obvious. Think about what it is you want your readers to do and then stick to that. If a visitor has to exit out of multiple pop-ups, alerts, and chatbots to get to the information on your page, you\u2019re only getting in your own way.<\/p>\n<h3>5. Optimize<\/h3>\n<p>Making sure your site works well on mobile devices should be a top priority. For the past few years, more than half of all web traffic happens on mobile devices \u2013 more than half of all your website visitors are viewing your website on their phones! If your site isn\u2019t optimized to function properly on a mobile device, you\u2019re setting yourself up for readers who won\u2019t get the information you want to share and likely won\u2019t come back.<\/p>\n<h3>Take your time, and do it right<\/h3>\n<p><a href=\"https:\/\/www.business.com\/articles\/7-website-design-mistakes-that-can-hurt-conversion\/\">75% of people<\/a> will judge the credibility of your company based on your website\u2019s design. It\u2019s the first real interaction you\u2019ll have with the majority of your customers. If you want that experience to be a good one, then take the time to build a site that represents the brand you love. It\u2019s worth it.<\/p>\n<p>&nbsp;<\/p>\n<p>Photo by <a href=\"https:\/\/www.123rf.com\/profile_goodluz\">goodluz<\/a><\/p>\n<p><em>Content provided by\u00a0<\/em><a href=\"https:\/\/www.q4intel.com\/employers\/\"><em>Q4iNetwork<\/em><\/a><em>\u00a0and partners<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=1652561&amp;k=14&amp;r=https%3A%2F%2Finsights.q4intel.com%2Femployers%2Ffive-easy-ways-to-improve-your-website&amp;bu=https%253A%252F%252Finsights.q4intel.com%252Femployers&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, businesses have more options than ever when it comes to building their website. And while there are great DIY tools you can use to build a website at a low cost, if you\u2019re not trained in design, you might be doing yourself more harm than good. Whether you like it or not, the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":4523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mi_skip_tracking":false},"categories":[37,49],"tags":[38,50],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Easy Ways to Improve Your Website - Sonus Benefits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.q4intel.com\/employers\/five-easy-ways-to-improve-your-website\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Easy Ways to Improve Your Website - Sonus Benefits\" \/>\n<meta property=\"og:description\" content=\"These days, businesses have more options than ever when it comes to building their website. 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