{"id":5064,"date":"2021-04-01T10:00:00","date_gmt":"2021-04-01T10:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/its-time-to-expect-more-from-your-broker\/"},"modified":"2021-04-01T10:15:03","modified_gmt":"2021-04-01T10:15:03","slug":"its-time-to-expect-more-from-your-broker","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/its-time-to-expect-more-from-your-broker\/","title":{"rendered":"It\u2019s Time to Expect More from Your Broker"},"content":{"rendered":"

For most employers, the story is the same every year. They don’t hear from their benefits broker until renewal starts to appear around the corner, and then it’s spreadsheets, rising premiums, and more spreadsheets. The world of insurance is confusing and frustrating, and for many employers, this leads them to seek out second opinions from multiple brokers. Why wouldn’t you? Even if your goal is just to keep your current broker honest, it’s only common sense to get second opinions on a purchase that large.<\/span><\/p>\n

But here’s the problem. Almost without fail, the brokers you talk to will get the same numbers from the carriers, bring in the same spreadsheets, and will likely tell you about their services, which are the same as every other broker. Benefits admin support, compliance support, HR services—the list goes on, and it’s almost always the same.<\/p>\n

You still have to make that gut-wrenching purchase come renewal time, and you still feel in the dark about your options.<\/p>\n

So how do you decide which broker to go with if everything they’re offering is the same? That’s where many brokers and employers alike would point to the “relationship” part of the business. They would say it all comes down to who you like the best.<\/p>\n

But we disagree. There is a different kind of broker out there—one that doesn’t look the same as the rest and can offer you something different—something better.<\/p>\n

What you really need<\/h3>\n

While every year you feel the same frustration and anxiety around having to make an extremely (and increasingly) expensive investment in your employees, how much do you really understand about why you’re making that particular purchase?<\/p>\n

The reality is most employers simply don’t have enough real experience with the world of insurance other than that dreaded yearly renewal process. This leaves them at the mercy of their broker and relying on others to tell them what’s best for their business.<\/p>\n

While this makes sense—the world of insurance is increasingly confusing and constantly changing—it’s simply not sustainable. What employers need is to have the power to make an informed <\/em>and educated<\/em> decision when it comes to their benefits plan. They need to have the kind of power only true understanding can bring.<\/p>\n

How to differentiate<\/span><\/h3>\n

So it’s time to start looking for something different in your broker. Here’s how to spot it. While the benefits broker you’re used to will:<\/p>\n