{"id":5224,"date":"2021-09-30T22:00:00","date_gmt":"2021-09-30T22:00:00","guid":{"rendered":"https:\/\/sonusbenefits.com\/?p=5224"},"modified":"2021-10-05T10:58:20","modified_gmt":"2021-10-05T10:58:20","slug":"message-over-madness","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/message-over-madness\/","title":{"rendered":"Message Over Madness"},"content":{"rendered":"

We\u2019ve all heard the term \u201ccleanliness is next to godliness\u201d at some point in our lives. Its wisdom has followed us from our teenage bedrooms to our homes and our offices. Nothing says focus like a well-organized desk or \u2018delicious meal\u2019 like a sparkling kitchen.<\/p>\n

There\u2019s a reason this sentiment is so powerful. Science tells us that disorder makes it difficult for our brains to focus<\/a> on a task and that cleanliness in one\u2019s home is directly related to stress levels and mental wellbeing<\/a>.<\/p>\n

So, what does this have to do with your business? Consider how often people interact with your company. Now think about how often they come across your website, your sell sheet, or through our office doors. Every time they do that, they interact with your brand, messaging, and organizational personality.<\/p>\n

Now think about your value proposition. Can you concisely tell someone what you do? In less than three sentences? How about just one sentence?<\/p>\n

Getting back on message<\/h3>\n

It may come as a surprise, but many business owners struggle to explain to other people what they do. This is often because business leaders think of their organization as a series of reasons, actions, and results, each as important as the next. While this may be true when defining everything a business does, it can become extremely messy when trying to communicate your value to someone else.<\/p>\n

This leads to misleading, messy, misaligned messaging (excuse the alliteration). The triple Ms can result in:<\/p>\n