{"id":856,"date":"2018-05-31T14:11:45","date_gmt":"2018-05-31T14:11:45","guid":{"rendered":"http:\/\/sonusbenefits.com\/?p=856"},"modified":"2018-06-13T21:31:51","modified_gmt":"2018-06-13T21:31:51","slug":"comes-business-theres-no-thing-small-stuff","status":"publish","type":"post","link":"https:\/\/sonusbenefits.com\/comes-business-theres-no-thing-small-stuff\/","title":{"rendered":"When it Comes to Your Business, There\u2019s No Such Thing as Small Stuff"},"content":{"rendered":"

Don\u2019t sweat the small stuff is great advice. As long as you\u2019re not running a business.<\/span><\/p>\n

Because if there\u2019s one thing most business owners can agree on, it\u2019s that details matter. You\u2019d never ignore a tiny little accounting error. Or a tiny little hiring error. Or a tiny little compliance error. Because really, there\u2019s no such thing.<\/span><\/p>\n

Take apostrophes, for example. A lot of people have trouble using them correctly, which is understandable. Honestly, they\u2019re a little confusing. But what\u2019s not okay is thinking that a tiny little punctuation mark couldn\u2019t possibly affect your business.<\/span><\/p>\n

The truth is, when it comes to your brand, everything matters.<\/span><\/p>\n

Everything?<\/b><\/h3>\n

Yes. Everything.<\/span><\/p>\n

And while poor punctuation may not literally cause your business to shut down, it can definitely cause you to lose some credibility.<\/span><\/p>\n

In reality, plenty of people may be more than willing to head on over to Bob\u2019s Best Burger\u2019s, despite the extraneous apostrophe. I mean, really. What\u2019s the worst that could happen? If they\u2019re prone to throwing in things that don\u2019t belong, maybe you\u2019ll get a few extra fries in your basket!<\/span><\/p>\n

But if you\u2019re a serious customer looking for a serious professional you can trust, you\u2019re not going to be as easy going. Far fewer people will risk handing their legal issues over to Brain & Brain Expert Lawyer\u2019s. Or engage a high-end consulting company marketing to Fortune 500 CEO\u2019s.<\/span><\/p>\n

Why? Because customer satisfaction lies in the details. If they can\u2019t trust you to get your signage, your marketing, or your even your own name right, why on earth would they trust you to handle the things that matter most to them?<\/span><\/p>\n

It\u2019s really quite simple<\/b><\/h3>\n

It\u2019s not necessarily about potential customers being overly-judgmental. Sure, there may be an occasional grammar snob who enjoys sneering at your business card with disdain. But for most of us, it\u2019s much less complicated.<\/span><\/p>\n

It\u2019s all about trust. Or lack of it.<\/span><\/p>\n

The fact that virtually all punctuation fixes (not fix\u2019s) are a quick Google search away isn\u2019t helping you build credibility. There\u2019s an easy solution available, but you\u2019ve obviously chosen not to invest the 30 seconds it would take to find it. So why should your potential client think for even one second that you\u2019ll go the extra mile for them?<\/span><\/p>\n

Detail\u2019s matter<\/b><\/h3>\n

See what just happened there? You\u2019re losing confidence right this very second, aren\u2019t you?<\/span><\/p>\n

The main point here is that details really do matter. Something you think shouldn\u2019t make a difference might just be a deal breaker for one of your clients. As a business, it\u2019s important for you to pay attention to the little things. Ignoring \u201ctiny\u201d mistakes will eventually reflect poorly on both you and your business.<\/span><\/p>\n

Invest in your processes and put your best foot forward. Your team, your team\u2019s teams, and your team\u2019s teams\u2019 teams are all depending on you.<\/span><\/p>\n

Tired of working with insurance salespeople who only think one year at a time? Wonder what it would be like to have a broker who looks beyond your annual policy? At Sonus Benefits, we\u2019ll provide a corporate employee benefits strategy to help you achieve your long-term your vision. Get in touch to find out how.<\/span><\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t sweat the small stuff is great advice. As long as you\u2019re not running a business. Because if there\u2019s one thing most business owners can agree on, it\u2019s that details matter. You\u2019d never ignore a tiny little accounting error. Or a tiny little hiring error. Or a tiny little compliance error. Because really, there\u2019s no…<\/p>\n","protected":false},"author":5,"featured_media":857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mi_skip_tracking":false},"categories":[5],"tags":[],"acf":[],"yoast_head":"\nWhen it Comes to Your Business, There\u2019s No Such Thing as Small Stuff - Sonus Benefits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sonusbenefits.com\/comes-business-theres-no-thing-small-stuff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When it Comes to Your Business, There\u2019s No Such Thing as Small Stuff - Sonus Benefits\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t sweat the small stuff is great advice. 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